SUPER BLOG WEEK XLVII

The Super Bowl has a long-standing tradition as not only the most anticipated football game of the year, but also the night where companies strut out their ad execs’ best work, from the Budweiser Frogs to Clint Eastwood, Super Bowl Sunday brings out the best (hopefully) in Advertising.

Posted Jan 28, 2013

Advertise on Pandora? You’re probably doing it wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

Posted Jan 2, 2013

Facebook: 2013 will be a lot of the same. Hold on tight.

Facebook had a huge year, with the implementation of mandatory Timeline, Stock IPO launch, Promoted Posts, privacy changes, acquiring Instagram, analytics overhauls, paid private messages, new email address for everyone (@Facebook.com) and a new FB mobile app, yet all this wasn’t enough (or was it too much?).

Posted Dec 28, 2012

Carne Diem! VI’s Chili Cook Off Raises Thousands For United Way

Friends, Chili, Tunes And Weather Created The Perfect Downtown Street Party

Posted Nov 12, 2012

Holidays and the way we shop…

Follow Chad Keffer on Twitter at @AppMonkey1

Posted Oct 25, 2012

Let's welcome to the VI family, the ","

We’re about to get/gain/earn our comma (1,000 followers) on Twitter! We are obviously not going to list all 1,000 of you for helping us get to this point (as most of you are used to reading no more than 140 characters and 1,000 names would be way too much to handle), BUT we are going to do something pretty awesome.

Posted Sep 21, 2012

You Can't Design a Brand

In the early days of advertising, a company's logo was referred to as their brand. In my mind, that term comes from the old west when livestock was marked with a branding iron to show ownership. The Lazy S Ranch burned their mark onto said animals with a branding iron. That mark is commonly referred to as a logo today. The notion that calling a logo or a design-look a 'brand' is about as outdated as the old west. Unfortunately, far too many marketers and agencies refer to logos, letterhead, brochures and other corporate identity materials as 'branding.' Basically, their design look is called their brand. Graphic design shops are experts at perpetuating this misunderstanding.

Posted Sep 21, 2012

2012 “There's Only One Oklahoma” Football Intro Video

THE 2012 “THERE’S ONLY ONE OKLAHOMA” FOOTBALL INTRO VIDEO DEBUTS AS THE EIGHTH INSTALLMENT IN THE ANNUAL TRADITION FOR THE UNIVERSITY OF OKLAHOMA

Posted Sep 11, 2012

JCPenney: Out With the Old, Out With The New

The JCPenney rebrand is officially being called a flop. It seems that the public has not yet embraced the everyday low pricing for fashion and household goods that JCP is offering. The financial market freaked, and so the company freaked and fired its President.

Posted Aug 14, 2012

Pandas And Penguins: Google's Changes Upset Website Rankings

Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin.

Posted Jul 31, 2012

"Day in the Life" of President / Brand Strategy Tim Berney

OKC biz magazine (http://okc.biz/) was interested to see what an average day was like for someone who runs a large Marketing and Branding firm in Oklahoma City; Tim Berney of VI Marketing and Branding fits that description.

Posted Jul 30, 2012