The late night master’s trademark can be used as a great corporate exercise on positioning and differentiating your business in the marketplace.

I am a social marketer who uses social media. If that statement confuses you, then read on. I’ve found that working in the realm of social marketing many people don’t quite understand what it is and generally think it is the same thing as social media.

We have been graced with another bright new intern on the account service level, Brady Bowers - taken under the wing of the great Alison Abbott.

As you might know, at VI we like to not only welcome our new employees and interns internally, but we also like to welcome them publicly and let all of our readers know a little bit more about them and the make-up of our culture.

We have a bright new Public Relations intern starting at VI this week, Paige Pantlik. Get to know Paige a bit via the blog she wrote for us below.

Due to our growing business, we have the great opportunity of hiring the best and brightest talents in the advertising industry. After an exhaustive talent search we narrowed down the candidates; one that we feel will fit in perfect with the atmosphere here at 125 Park Ave.

The following guest blog was written by Greg Collins (@Greg_Collins). Collins is a Chartered Retirement Specialist at Morgan Stanley Smith Barney. You can find him and his PJC Group at http://fa.smithbarney.com/thepjcgroup.

Colorado Spring Utilities, Fix-A-Leak Week wrap-up

Google has added a new tool to their menu, " Google Play." Google has constantly updated its empire with new features, many of which stick around and change the way people using online technology and also many features that have completely flopped. One thing I have noticed, however, is Google’s latest trend of connecting all of its offerings - making it easier to see all the benefits Google has to offer. 

"Who’s Your ADDY?"

If you are one of the 850 million users on Facebook, your experience on the social site is about to drastically change - beginning today.

Watch the LIVE conference below. So much is changing on Facebook, beginning right now.