VI recently purchased a Canon 5D Mark II for shooting stills and video. So are we seriously saying it will replace high end production cameras? Of course not, but the quality and capabilities of the 5D forces us to critically evaluate our decisions when spending $1000’s to rent a professional quality production camera package.
We are the problem.
I read where the National Transportation Safety Board wants to ban the use of all electronic devices in moving vehicles (MSNBC article). Their rationale is that distracted drivers are killing themselves and others, so the answer, by default, is to restrict usage. First of all, I couldn’t agree more: distracted driving is epidemic. We need people watching the road, not scrambling to find their cell phone. As far as banning their usage? Yeah, good luck with that.
How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities.
VI Marketing and Branding’s Creative Artist Preston Herring demonstrates how to make 3D-Type animation using CS5 (Creative Suite 5) on vector.
In 2000, Google’s formation revolutionized the way we look for information on the World Wide Web. In doing so, Google completely revamped a way for people & businesses to reach their potential consumers.
This past weekend, we bid a grand farewell to the let down that was Google Buzz. If you are unfamiliar with Google Buzz, just imagine any successful and engaging social media platform like Facebook, Twitter and Google+ but take away the “successful and engaging" part and presto…www.buzz.google.com.
These past few months the technological capabilities offered to enhance social media have exploded.
As a marketer I strive to keep up with the growing trends in the marketing world, so I’ve ventured out into the Twittersphere. Twitter is one of the dominant and fastest growing social media sites around today. By no means do I claim to be a Twitter expert, in fact a Twitter novice is probably more accurate, but I am learning and have developed a fondness for Twitter.
Yes. You should have a social media brand position. And yes. You should establish yourself as the thought leader in your industry. And yes. You should utilize your online presence to drive traffic to your site to sell your products and services. But you’re not going to achieve ANY of these goals if the only thing you’re posting is:
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