Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low-quality links, over-usage of repetitive anchor text and even thin content.

Many companies believe that having hundreds of inbound links is the magic answer to getting a top ranking, but Google prefers quality links over quantity. For example, Google puts very little value (if any at all) on links that go into your website that originate from a websites whose business categories are unrelated to yours. These are called “unnatural links" and may result in a ranking penalty.

While these algorithm overhauls started in April, ongoing refreshes are expected to continue throughout the next few months. If you’ve noticed a dip in your website traffic and your ranking has dropped, blame it on the Panda and Penguin.