Who would you say has the best personality in your group of friends? Are they the smartest, best-dressed or the funniest? Probably not. But the rest of your group is likely to agree that they are fun to be around and most assuredly are never boring. Social media isn't too different from your circle.
By now, we are all aware of the criticisms of the millennial generation: They can't focus, aren't present, overly entitled, too good to care about anything that doesn't concern themselves. It's a pretty long list that makes them difficult to relate to, and especially to manage.
A basic fundamental of a paid search (pay-per-click) campaign involves the decision of whether or not to buy branded search terms. If you are Valentino and selling your shoes online, you might not need to purchase the term Valentino because your website will likely show up first in organic rankings anyway.
My friend P.M. likes to remind people that nothing happens until someone makes a sale. True enough. That sets a lot of things in motion for the operations of a company—no matter what was sold.
Every day the marketing world throws important statistics at us. We pay the most attention to that data that deals with consumer trends.
In May, Victoria’s Secret announced that they are not going to produce their catalogs any longer. The retailer printed 300 million copies annually! Environmentalists hated them (I sort of liked them).
The term ‘insight’ has become a common phrase in modern marketing. Generally, we want to know behaviors beyond media habits and shopping habits that influence purchases.
Content Marketing is an effective tool for the majority of marketers today. While the industry has developed ‘thought leadership’ strategies for decades, consumers' digital habits have pushed the practice forward and grown it exponentially- so it needed a new name as well.
Disclaimer #1: There are no implied political messages or opinions in this article. I am using current events to give you some advice on branding. Remember, your mind is like a parachute. It only works when it’s open.
Whoooooaaaaaa… Slow down for a minute, Mr./Ms. Marketer. Take a breath. Open your eyes and ears and see what’s going on. It’s bad. Really, really bad. And marketing can’t fix it.