All The VIth Sense Blogs

VIth Sense: Engage Your Social Media Personality

Who would you say has the best personality in your group of friends? Are they the smartest, best-dressed or the funniest? Probably not. But the rest of your group is likely to agree that they are fun to be around and most assuredly are never boring. Social media isn't too different from your circle.

 


Posted Jan 5, 2017

VIth Sense: Unconventional Lives of Millennials and Chick-fil-A

By now, we are all aware of the criticisms of the millennial generation: They can't focus, aren't present, overly entitled, too good to care about anything that doesn't concern themselves. It's a pretty long list that makes them difficult to relate to, and especially to manage.

Posted Nov 30, 2016

VIth Sense: Burger King's Disruptive Marketing Generating More Than Publicity

We are living in an age of disruption. Uber. Netflix. Amazon. Tesla. Blue Apron. These brands are literally changing how we shop, travel, cook—really how we live our lives. And as these brands prosper, other ‘traditional’ brands suffer. 

Posted Nov 1, 2016

VIth Sense: Google's Influence on Brands

A basic fundamental of a paid search (pay-per-click) campaign involves the decision of whether or not to buy branded search terms. If you are Valentino and selling your shoes online, you might not need to purchase the term Valentino because your website will likely show up first in organic rankings anyway.

Posted Sep 30, 2016

VIth Sense: There's a Marketing Firm on Every Corner. Literally

My friend P.M. likes to remind people that nothing happens until someone makes a sale. True enough. That sets a lot of things in motion for the operations of a companyno matter what was sold. 

Posted Aug 31, 2016

VIth Sense: Offline vs. Online Marketing - Which One Do Consumers Respond More To?

Every day the marketing world throws important statistics at us. We pay the most attention to that data that deals with consumer trends.

Posted Jul 21, 2016

VIth Sense: Secret Marketing Lessons From Victoria

In May, Victoria’s Secret announced that they are not going to produce their catalogs any longer.  The retailer printed 300 million copies annually! Environmentalists hated them (I sort of liked them). 

Posted Jun 21, 2016

VIth Sense: Some Insight on... Insight

The term ‘insight’ has become a common phrase in modern marketing.  Generally, we want to know behaviors beyond media habits and shopping habits that influence purchases. 

Posted Jun 1, 2016

VIth Sense: Claiming Brand Positions – A Home Improvement Truth

A few months ago, Lowe's Home Improvement announced a new brand direction. Lowe's said that they wanted to communicate their passion for home improvement.  

Posted Apr 28, 2016

VIth Sense: Content Marketing is a Real Burger

Content Marketing is an effective tool for the majority of marketers today. While the industry has developed ‘thought leadership’ strategies for decades, consumers' digital habits have pushed the practice forward and grown it exponentially- so it needed a new name as well. 

Posted Mar 31, 2016

VIth Sense: Can You Trump This Brand?

Disclaimer #1: There are no implied political messages or opinions in this article. I am using current events to give you some advice on branding. Remember, your mind is like a parachute. It only works when it’s open.

Posted Feb 29, 2016

VIth Sense: Marketing Can't Save You

Whoooooaaaaaa… Slow down for a minute, Mr./Ms. Marketer. Take a breath. Open your eyes and ears and see what’s going on. It’s bad. Really, really bad. And marketing can’t fix it.

 


Posted Jan 20, 2016