Some companies take a lot of pride in stating that their product has been the same as it was when you were a kid. They wouldn’t dare change their style or ingredients, because that’s what got them to where they are today. Bush’s baked beans come immediately to mind. They are in just about every grocery store in America because of that secret family recipe. Good plan. But only if you’re Bush’s baked beans.
The rest of us need to evolve our offerings. We must have new ingredients that allow us to meet the ever-changing desires of our customers. We need Retsyn. Hopefully, you recall Certs mints - they’re still around today. But, they almost never made the national scene because they were an imitator. Just another mint-flavored candy. Until they added Retsyn. No, we didn’t know what it was, but they wouldn’t be talking about it if it didn’t make their breath mint better than the competition.
So, what’s your next evolution? How are you addressing your customers’ trends in taste, style, habits, or whims? Maybe it’s as obvious as a store remodel. Or as complicated as moving your entire operation online. For one of our clients, it is taking their service out to their customers and slowly reducing their storefront presence. They’re making themselves extremely easy to do business with.
Your customers and prospects are shopping differently today than they were this same time last year. And, your competitors are working on their next big idea. So, give careful consideration to your evolution. Or you won’t amount to a can of beans.