If I ran Toyota, I'd be marketing more aggressively than ever right now. With GM and Chrysler on the ropes, Toyota has the opportunity to grab market share by the handful. Don't get me wrong, I love the Prius "Harmony" Campaign www.youtube.com/watch?v=9iyf0eVUxs0 but now is a great time to exploit the uncertainty of both of those brands to their benefit by communicating stability, quality, innovation, and everything else that killed the other two.
The same goes for you. Undoubtedly, you have competitors that are languishing right now. A good marketer adjusts to market conditions and exploits opportunities. Get started today!