VI Marketing and Branding Wins PRSA-OKC Best in Show Award
This is VI’s second Best in Show Award of 2018, following a win at the OKC Addy Awards.
The PRSA-OKC Upper Case Awards recognize elite efforts in over 30 categories. Awards are selected based on research, planning, implementation and evaluation by a panel of national judges. All entries require proof of relevant research, sound strategy and measurable objectives. Award entry proceeds benefit scholarships for local university students preparing for careers in PR.
The Shape Your Future Teacher and Branded Email Campaign was selected as this year’s award-winning entry. Shape Your Future is a health communication program of the Oklahoma Tobacco Settlement Endowment Trust. The program aims to reduce the obesity rate in Oklahoma by providing education and resources to the target audience. Through a branded email from a cultivated audience, Shape Your Future saw a 25% increase in online conversions and over-achieved in all the campaign key performance indicators.
“We are honored to receive a Best in Show Award for the Shape Your Future Email campaign,” said Tim Berney, VI’s President. “We’re proud to provide strategic results for our partners, and are especially proud of the impact this work has on the lives of Oklahomans. A big congratulations to all the other Upper Case winners on their achievements this year.”
In addition to the Best in Show win, VI and its clients received six additional awards for the following campaigns:
- OHSO St. Patrick’s Day Campaign (Cause Marketing - Award of Merit)
- OSDH ‘Deadlier than HIV’ Campaign (Public Service – Upper Case)
- OHSO New Year’s Eve Campaign (Public Service – Honorable Mention)
- OTH Summer Quit Tip Series (Social Media: Advocacy – Award of Merit)
- TSWM Community Management (Social Media: Facebook Engagement – Upper Case)
- Oklahoma Tourism 2018 Spring Branding Campaign (Marketing/PR for Government – Honorable Mention)
Learn more about VI's strategic campaigns by viewing these case studies.
About VI Marketing and Branding: VI Marketing and Branding is a full-service marketing communications firm with expertise in developing marketing programs for behavior change, strategic planning, branding, public relations, social media and digital media, in addition to the traditional creative and media services of advertising agencies. The 29-year old firm is headquartered on Park Avenue in Oklahoma City.