The VIth Sense - We Told You So - Starbucks is Closing 700 Stores
Author: Tim Berney
Posted: Jul 6, 2008
Topics: The VIth Sense
So, Starbucks is closing 700 under-performing stores. That was our recommendation this past spring. But, that’s the easy part of the fix that we encouraged. Now, let’s see if they are brave enough to protect their brand position and end the discounted products and turn Starbucks back into the exclusive social club that it once was.