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The Speed of Need

Posted by Tim Berney

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cc26b231e2d6fdfa1aece04ba89d03d4_copy.jpgThere’s never enough time, is there? So, it’s crucial how we spend it. Today, we’re told that information drives society. That we should use our time to consume information so we can be one step ahead, one degree wiser than our competitors. To do this, we need a system that delivers information at the speed of need. The digital realm offers this instant gratification, but it comes with a price. As fascinating as the internet and digital connectivity have become, they can also be a colossal waste of time and a bastion of inefficiency. How many times have you logged on for one purpose, but got sidetracked and spent precious tick-tocks chasing rabbit trails of “interesting information”? For a society that sees time as the most precious commodity, we do a poor job of spending it. While we proudly boast of our multi-tasking capabilities, we find it increasingly difficult to finish a task all the way through in a timely manner. Right now I have 3 programs open and 2 emails waiting for completion, waiting to be sent. You may use time more wisely than I, but we all fall into this trap. I guess the timeless lesson in this ever-increasing ADD culture is finish what you start.

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