OKLAHOMA CITY, OK – In a move to bolster its emphasis on fully integrated marketing services, as well as expand its national footprint, VI Marketing and Branding has acquired Kansas City-based advertising and public relations firm Pearcy Dunning, it was announced today.
By acquiring the well-established Pearcy Dunning, VI not only gains a presence in the number 33 market in the US, but more importantly gains a “like” partner who utilizes all disciplines of the marketing mix to provide a broad marketing scope philosophy and results-based services to clients nationwide.
“What attracted us to Pearcy Dunning was their deep understanding of modern marketing. They are strategic at every level,” said VI President Tim Berney. “We share the same philosophy that the role of an advertising campaign is to support a broader marketing program. It took us a while to find a firm that understands that and can execute the bigger picture.”
Rob Pearcy will continue to manage and expand the new VI offices in the Arts District of downtown Kansas City. As Senior Marketing Strategist, Pearcy will lead strategic planning for new and existing clients as well as continue to develop new relationships with prospects who have rapid growth plans.
“We are proud to be a part of the VI family. Throughout this process, I have been amazed at the amount of talent they have under one roof,” said Pearcy. “With our combined resources, we’re on the leading edge of modern communications services and can comfortably compete for business on a national level.”
The acquisition of Pearcy Dunning highlights a strong growth period for VI, which will also add four new staffers in the headquarters office during the third-quarter of 2011.
“Our growth strategy is to ensure exceptional service through trained specialists in all marketing disciplines, and continue to develop unique creative concepts,” said VI Partner and Creative Director Steve Sturges. “Pearcy Dunning was a natural fit with our marketing philosophy and the new team members we are hiring in Oklahoma City will address our escalating needs in public relations, digital, and social media.”
About VI Marketing and Branding: VI Marketing and Branding is a 22-year old marketing communications firm headquartered in Oklahoma City. Formerly a full-service advertising agency, VI has evolved into a marketing communications firm with expertise in developing marketing programs, strategic planning, branding, public relations and digital media, in addition to the traditional creative and media services of advertising agencies. The company also has offices in Colorado Springs, CO and Kansas City, MO.
For more information visit www.vimarketingandbranding.com.