VI scored gold in the search engine marketing category for Examinetics with objectives to increase qualified leads through web submissions and phone calls. The campaign produced a 53 percent increase in requests from submissions, a 45 percent close rate, and a potential revenue increase of 64 percent in 2016 compared to 2015.

Also in the category of search engine marketing, VI claimed a silver medal for its work with Orlando, Florida-based DataBank, who needed to generate qualified leads for its corporate scanning and software services. In year-over-year comparisons, VI’s campaign increased paid search lead form submissions by 135 percent, increased the click through rate by 68 percent, increased the lead form submission rate by 28 percent, and the conversion/lead rate by 17 percent.

“We are honored to be recognized for the results that our campaigns are producing for our clients,” said VI President Tim Berney. “We are extremely proud of our award-winning creative, but every campaign we launch is driven by strategy to achieve results. Awards like the AMBITs are a testament to the commitment of our staff to drive those results each and every day.”

This is the third consecutive year VI has been honored at the Kansas City AMBIT Awards.

About VI Marketing and Branding:  VI Marketing and Branding is a full-service marketing communications firm with expertise in developing marketing programs, strategic planning, branding, public relations, social media and digital media, in addition to the traditional creative and media services of advertising agencies. The 28-year old firm has offices in Kansas City, Oklahoma City and Colorado Springs. For more information visit www.vimarketingandbranding.com.