VI Wins Third Lowe Runkle Award for Oklahoma Highway Safety Campaign

Posted: May 23, 2019

Topics: Newsroom

OKLAHOMA CITY (May 23, 2019) – VI Marketing and Branding was named the Lowe Runkle Distinguished Service Award winner by the Oklahoma City Ad Club. 

VI has received the Lowe Runkle Award three times over the last 10 years.

"We enjoy winning the creative awards and the results-oriented awards," says Tim Berney, President, Brand Strategy, "But to be recognized for our work that saves lives is truly an honor for VI."

VI and the Oklahoma Highway Safety Office were honored with the award for work addressing impaired driving, speeding, distracted driving, and passenger safety. 

The Oklahoma Highway Safety Office (OHSO) is a state agency that works to create and maintain an environment where roadways are safe for everyone. Through educational campaigns, community partnerships, and other data-driven strategies, OHSO works to reduce unintentional motor vehicle traffic-related injuries and death. 

"It's a joint vision between VI and the Oklahoma Highway Safety Office," said OHSO Director Paul Harris, "We appreciate being recognized for the excellent work and contributions from both organizations and the partnership we've created.

The Lowe Runkle Distinguished Service Award was first presented in 1950. Its namesake, Lowe Runkle, was an Oklahoma advertising pioneer who placed great value on public service, both personally and professionally. 

"VI's purpose is to change to the world," said VI Partner and Executive Creative Director Steve Sturges, "Pursuing clients in the public service sphere is important to VI because it takes that mission forward." 

Click here to see more of VI's work with the Oklahoma Highway Safety Office. 


About Lowe Runkle:
Known as "Mr. Advertising," Runkle was the first Oklahoman to receive the Silver Medal Award from the Advertising Federation of America. He served as president of the Oklahoma City Ad Club, Southwestern Association of Advertising Agencies, Advertising and Marketing International Network, Metropolitan Board of Directors of the YMCA, and the Oklahoma Zoological Society. Runkle was a 1982 inductee into the Oklahoma Hall of Fame.

About VI Marketing and Branding:  VI Marketing and Branding is a full-service marketing communications firm with expertise in developing marketing programs for behavior change, strategic planning, branding, public relations, social media and digital media, in addition to the traditional creative and media services of advertising agencies. The 29-year old firm is headquartered on Park Avenue in Oklahoma City.

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