In our newfangled, face-bookie, tweet-tweet-tweet, email driven, digitally fueled world there are times when I crawl inside my computer and stay for the day. Imagination on-hold, ideas on the brink, much of my to-do list gets placed
in the "tonight" file. But that's how business works these days. Staying one step ahead means doing your homework. My time online is spent productively. Just ask my daughter. Several years ago, when she was nearly knee-high, my wife asked her to describe what daddy does at work. Her insightful response: "He sits at his desk and stares at his computer all day". Busted.
Actually, I'm following a trail of genetically-coded bread crumbs - I'm hunting and gathering. I'm finding information that will serve my clients needs, give them a newfound advantage. This ritual jolts the neurons in my brain awake like a pair of fully-charged CPR paddles. Strategy starts to come into focus, ideas start to percolate. They usually brew until 2 in the morning - which is precisely why I keep my laptop close to my bedside. Thanks, Mick Jagger! (A.D.D. sidebar: apparently Mick woke up in the dead of night to pen "Ruby Tuesday"). Honestly, what’s not to love about the interwebs? I just wish there were more hours in the day for other things... Like sleep.